Your guide to
international markets
Husso Consulting supports food industry and culinary tourism businesses from their first steps in internationalization all the way to establishing a presence in new markets.
I am a multilingual expert in the food sector and internationalization. I actively follow industry developments both in Finland and internationally. I have strong international industry knowledge and customer insight, particularly in Central European markets. I hold a Master of Arts degree and am trained as an interpreter in German and English, as well as a specialist in international communications. Over the course of my career, I have built extensive expertise and networks through various roles related to food, culinary tourism, internationalization, and export.
Practical, Hands-On Support
I provide clear, practical support to help you identify the right customers, markets, and sales channels for your business—and determine the concrete steps to take next. It’s also important to assess whether pursuing export markets is the right path, or if reverse export would be a more profitable option for your company.
My mission is to boost your sales
I have around 20 years of experience in developing the food industry, international marketing and sales, and the practical implementation of exports. I actively follow industry developments and trends, and I have strong sector expertise as well as an extensive network both in Finland and internationally.
From Finland to the world as premium products, not bulk
I am also familiar with the requirements and opportunities of the international premium food market. Finnish products made from pure ingredients have strong potential for success when market entry is planned strategically and based on a clear target audience.
The German market is my area of special expertise
I have supported companies in areas such as selecting target markets, building distribution channels, participating in international trade fairs, and finding partners. My special expertise is focused on the German market.
I hold a Master of Arts degree and am a qualified interpreter in German and English. My pedagogical qualifications and 15 years of coaching experience help me translate complex topics into clear, practical actions for businesses.
My skills, experience, and network
will help you on your path to international markets.
Reverse exports
The most profitable internationalization option for your company may be reverse export. You can sell your products in Finland to international customers, for example through tourism businesses. Your product could be well suited as a gift item, as part of experience services, or as an ingredient for food services.
