Your guide to
international markets
Husso Consulting supports food industry and culinary tourism businesses from their first steps toward international markets all the way to establishing a presence in new markets.
I am a multilingual expert in the food sector and international growth. I actively follow industry developments both in Finland and internationally. I have strong industry knowledge and customer insight, particularly in Central European markets. I hold a Master of Arts degree and am trained as an interpreter in German and English, as well as a specialist in international communications. Over the course of my career, I have built extensive expertise and networks through various roles related to food, culinary tourism, international growth, and export.
Practical, hands-on support
I provide clear, practical support to help you identify the right customers, markets, and sales channels for your business—and outline the concrete steps to move forward. It’s also important to assess whether pursuing export markets is the right path, or if focusing on international customers in the domestic market would be a more profitable option for your company.
My mission is to boost your sales
I have around 20 years of experience in developing the food industry, international marketing and sales, and the practical experience in exporting. I actively follow industry developments and trends, and I have strong sector expertise as well as an extensive network both in Finland and internationally.
From Finland to the world – focusing on premium, not bulk products
I have in-depth knowledge of the requirements and opportunities in the international premium food market. Finnish products made from high-quality, pure ingredients have strong potential for success when market entry is strategically planned and based on a clearly defined target audience.
The German market is my area of expertise
I have supported companies in selecting target markets, building distribution channels, participating in international trade fairs, and finding the right partners. I specialize in the German market.
I hold a Master of Arts degree and am a qualified interpreter in German and English. My pedagogical competence and 15 years of coaching experience enable me to turn complex topics into clear, practical actions.
My skills, experience, and network
will will support your journey toward international growth.
International sales in Finland
Exporting is not the only way to expand internationally. In some cases, a highly profitable option for your company is selling your products in Finland to international customers, for example in cooperation with tourism businesses. Your product could be an excellent fit for a hotel gift shop, be included as part of activity services, or be used as an ingredient in food service.
