The most important work is done before exporting starts.
It is worth reflecting on your own resources, goals, and the means to achieve them. Good preparation also helps avoid unnecessary business risks.

A market overview helps determine whether there is demand for your product in international markets. It provides insights into demand trends, market potential, customer needs, distribution and sales channels, as well as existing competing products offering valuable input for your own product development.

The assessment takes 3–5 days, depending on the size of your company and product range. Based on the results, you can move forward with planning for exports.

Focus on the German market

I have in-depth knowledge of the German food market and its distribution channels, as well as its opportunities and challenges. I understand the market structures and operating models, German customer behavior, and what products they are looking for.

Retail is not the only option. Your product may have better chances of success in food service, as a private label product, or in sales channels focused on health and wellness products.

Over the years, I have gained market knowledge through various trade fairs, sales events, and customer relationships. I recommend getting to know the local market, product range, distribution channels, and key trade fairs and sales events on site. I can guide you, for example, to professional trade fairs, for example Anuga in Cologne, Biofach in Nuremberg, Internorga in Hamburg, or the Grüne Woche food and tourism fair in Berlin.

I also tailor market visits for you or your team, where we explore different sales and distribution channels in the target market.

International expansion and exporting may also come with challenges. I can help when, for example, country-specific regulations, logistics, or financing issues cause obstacles.