The most important work is done before starting exports.
It is worth reflecting on your own resources, goals, and the means to achieve them. Good preparation also helps avoid unnecessary business risks.

Market overview helps your company determine whether there is demand for your product in international markets. You will gain insights into demand trends, market and customer potential, distribution and sales channels, and what similar products already exist on the market—providing ideas for your own product development.

The assessment takes 3–5 days, depending on the size of your company and product range. Based on the evaluation, it is easier to proceed with export planning.

Focus on the German Market

I am familiar with the German food market and its distribution channels, as well as its opportunities and challenges. I understand the market structures and operating models, what German customers are like, and what kinds of products they want to buy.

Retail is not the only option. Your product may have better chances of success in food service, as a private label product, or in sales channels focused on health and wellness products.

Over the years, I have gained market knowledge through various trade fairs, sales events, and customer relationships. I recommend that companies get to know the local market, product range, distribution channels, and trade fairs and sales events on site. I can accompany you as a guide, for example to professional trade fairs such as Anuga in Cologne, Biofach in Nuremberg, Internorga in Hamburg, or the Grüne Woche food and tourism fair in Berlin.

I tailor study trips for you or your group, during which we explore different sales and distribution channels in the target market.

Internationalization and exporting also come with challenges. I can help if, for example, country-specific regulations, logistics, or financing issues create obstacles along the way.